I build better
ways to operate.

Former Apple PM Founder AI Builder

Who I am

Less “what if.”More let’s do it.

My name is Pobor, and I’m drawn to how things could work better.

I studied Philosophy, Politics and Economics. I taught myself to build while taking my startup through funding, product development and paid partnerships. Along the way, I joined Balderton’s first AI incubator cohort.

At Apple Ads, I brought that same hands-on approach to building AI tools and running growth programmes that helped teams across EMEA spot opportunities and act on them.

Product · AI · Systems · Client delivery

My Experience

Open an experience and learn what I did.

My stories are still being writtenSelect a book to exploreSwipe the shelf

Different chapters.
Same mission.

Selected work

Things I've made.

Choose a project and dive in.

Speakflo

01 / 04

Pobor's library

Conversation coaching

Real-time AI coaching that draws on your notes and documents to suggest answers during calls, then captures the summary and next steps.

Independent product

My partFounded, designed and built.

Real-time AI coaching that draws on your notes and documents to suggest answers during calls, then captures the summary and next steps.

Speakflo's real-time conversation coach alongside a video call

What people say.

Notes from people I’ve worked with, in their own words.

01 / 03

“Pobor is in the top 1% of people I know. We worked together at Apple and co-founded an AI startup together. He’s one of a few people who positively intimidate me to be better at what I do. I’ve seen him excel at product, go-to-market and growth.”

02 / 03

“Pobor is meticulous, knowledgeable and collaborative about building quality websites that convert but also look aesthetically pleasing.”

More voices soon.

Let’s make
something happen.

A project, a problem, or an idea you want to get moving? Let’s talk.

Book a 30-min chat

Less “what if.”More let’s do it.

Faster inspection reporting

Learn the report end to end.

Make the value tangible.

Show the time saved.

Outcomes

Turning a stalled deal into working proof

Find why the deal had stalled.

Build with the inspectors.

Let the workflow prove it.

Outcomes

Built an AI tool to find and analyse revenue opportunities

Find the cost of fragmented insight.

Turn company data into opportunity analysis.

Make the capability useful beyond me.

Outcomes

An operating system for revenue opportunities

An idea the team did not yet want.

Proved in London through real use.

From one team to 8 of 10 across EMEA.

Outcomes

A repeatable sprint for growth

Choose the opportunities that matter.

Give the team a way to act.

Turn a result into a repeatable model.

Outcomes

From market signal to client action

Find the opportunity in the data.

Turn insight into a credible move.

Help clients make the change.

Outcomes

From £400 websites to £5K projects

Teach myself by shipping.

Put the offer in front of people.

Improve the offer each time.

Outcomes

Taking an idea from campus to company.

Start with the student journey.

Build more than the product.

Earn belief from partners.

Outcomes

Turning career support into AI products

Break down the career journey.

Make the support interactive.

Combine product and partnership.

Outcomes

Growing FBA adoption

Understand the seller's decision.

Make the value specific.

Stay with the move to adoption.

Outcomes

A customer education feedback loop

Bring customer reality closer.

Turn questions into useful guidance.

Feed the learning back in.

Outcomes

Speakflo

Lexport

SALYX

Amal School

Let’s makesomething happen.

Let’s make
something happen.